iPhone 16 leads India’s smartphone market
As per Counterpoint Research, around 154 million smartphones were shipped in the previous year, out of which about 6.61 million units were iPhone 16 base model. This means the iPhone 16 base model made up around 4 per cent of total smartphone sales.
Pricing of the iPhone 16 base variant
The iphone 16 base model was launched in September 2024 at a price of approximately Rs 71,000.
The device has achieved outstanding success in India because Indian consumers want to buy high-end smartphones.
Experts say this trend exists because Apple has strong brand appeal and its users can pay for expensive products through Equated Monthly Instalments (EMIs) which enable more people to access these devices.
Exchange offers on old devices have also played a role in boosting sales.
EMI becomes preferred payment mode
According to Counterpoint Research, 60 per cent of premium smartphones in India now use EMI plans as their main payment method, which shows that consumers prefer to use flexible payment methods.
Apple’s successful operations in India have contributed to its worldwide business expansion. Apple CEO Tim Cook announced that the company established a new record for quarterly revenue in India during the October-December period.
India emerges as key manufacturing hub
The Cupertino-based company has achieved its highest production and export levels from India in recent quarters which demonstrates the country’s increasing value as a market and manufacturing site for Apple products, IANS reported.
Apple plans further retail expansion
Cook said during the quarterly earnings call that “We continued to gain momentum in emerging markets, which includes India, where we saw strong double-digit revenue growth.” He said that Apple will open a new store in Mumbai which shows the company’s plan to build more outlets throughout India.
Cook identified India as a vital market for Apple because the country ranks as the second biggest smartphone market and the fourth largest PC market worldwide. He stated that “We set quarterly revenue records on iPhone, Mac, and iPad, and an all-time revenue record on services.”
Apple’s CFO, Kevan Parekh, reported that iPhone revenue reached $85.3 billion during the December quarter which represented a 23 per cent increase from the previous year.
The new iPhone 17 family drove most of the growth while the iPhone 16 achieved strong sales results in India because Indian customers continue to prefer high-end products.
Premium preference reshapes Indian market
Apple’s success in India demonstrates how the Indian smartphone market has transformed because consumers now prefer to buy high-quality premium devices instead of low-cost budget smartphones.
Premium phone selection has become easier for buyers because brand reputation and financing options and trade-in programs have improved. Apple plans to expand its operations in India through its existing successful business operations which attract more customers to its products.
Doonited Affiliated: Syndicate News Hunt
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