Heineken Silver beer enters this Indian city—Consumer preferences have shifted, says UBL

United Breweries Ltd (UBL) Company News: Bengaluru-headquartered United Breweries on Tuesday announced the launch of premium mild lager Heineken Silver in the national capital. UBL — part of the Heineken Company — said the launch is “focused on catering to the domestic market only”.

Consumer preferences have shifted towards international premium mild beers over the recent years, said UBL.

The introduction of this “iconic variant across bars and retail outlets marks a significant milestone in Heineken’s expansion in India”, UBL said in a regulatory filing post-market hours on Tuesday.

“Bringing Heineken® Silver to New Delhi marks an important step in growing the premium beer category in India. Consumers today seek smoother and lighter beers, and Heineken® Silver delivers exactly that with its smooth and refreshing taste. With Delhi’s young, energetic and social crowd, this beer truly matches the spirit of
the city,” said Vikram Bahl, Chief Marketing Officer, United Breweries.

According to UBL, Heineken Silver is now available in New Delhi at the following prices:

• Rs 155 – 330 ml bottle
• Rs 180 – a 500 ml can
• Rs 305 – a 650 ml bottle

UBL claims to be the largest beer maker in the country. Its product portfolio includes brands like Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken Original and Amstel Grande.

UBL shares moved in a tight range in Wednesday’s trade. Around midday, the stock was barely trading in the green at Rs 1,698.8 apiece on BSE, having gyrated in a Rs 30 range — between Rs 1,678 and Rs 1,708.00 — in intraday trade so far.

At this level, the UBL stock has lost 18.8 per cent of its value so far in 2025, underperforming a 10 per cent rise in the Nifty50 index.