Invideo, Google Cloud partnership aims to reshape how feature films are made with AI

Invideo has expanded its partnership with Google Cloud to introduce a new generation of AI-powered filmmaking tools aimed at transforming how long-form cinema and studio-quality productions are created. Announced in New Delhi on February 16, the collaboration is designed to help production houses, broadcasters and media studios build full-length cinematic projects using enterprise-grade AI pipelines – moving beyond the short-form AI videos that currently dominate the market. Invideo and Google Cloud say they want to take AI video creation beyond quick social media clips and into proper, full-length filmmaking. Instead of focusing on short experimental content, the partnership is aimed at helping studios and production houses build longer, more polished cinematic projects with consistent visuals and storytelling.

The new production pipelines aim to support complex narratives, consistent visuals and studio-level workflows – areas where AI has so far struggled to deliver.

By combining Invideo’s creator-focused interface with Google Cloud’s AI backbone, the initiative offers filmmakers the technical ability to produce longer, high-quality content without the usual resource-heavy processes of traditional production.

Vertex AI models power end-to-end production workflows

The partnership leverages Google’s generative media models available on Vertex AI, including Veo and Imagen.

The tools are designed to support several parts of the filmmaking process in one place — from turning written prompts into visuals and video, to adding matching music and speech.

One of the standout features is the ability to generate 4K-quality cinematic footage using plain language instructions. Directors can test different lighting setups, scene movements and pacing almost instantly, helping them experiment much earlier in the production process.

The pipeline also includes Gemini, which can analyse scenes across long scripts to make sure characters, visuals and story details stay consistent — something that becomes crucial when working on full-length films.

Sound is another key part of the offering. The system can generate studio-style music and create speech in multiple languages, allowing production houses to adapt dialogue for different audiences while keeping the original timing and performance intact.

• 48kHz stereo music generation through Lyria
• Multilingual speech synthesis via Chirp

These tools allow studios to localise dialogue for global audiences without disrupting the original timing or emotional delivery of performances – an important breakthrough for international distribution.

Invideo CEO and co-founder Sanket Shah said the company’s goal is to support storytellers rather than simply build tools for experimentation.

“Invideo exists to support storytellers. We’ve built a platform that serves 30 million creators. Now we’re focused on the future of filmmaking – not just as a technology provider, but as a true partner to filmmakers,” Shah said.

Google Cloud India’s managing director Sashi Sreedharan said the partnership could help filmmakers bring ideas to life that would have been difficult or too expensive to execute earlier. He added that AI is now giving studios the freedom to experiment more and push creative boundaries without being held back by technical constraints.

The companies also said they are building safeguards into the system as AI-generated content becomes more common in media. The framework will include SynthID, a tool that quietly marks AI-created visuals and assets, helping studios and audiences identify what has been generated digitally and ensuring greater transparency.

This is aimed at ensuring transparency and responsible adoption as AI becomes more common in professional media environments.

The partnership will be highlighted at the India AI Film Festival on February 17 at the Qutub Minar. Invideo is expected to announce three feature films being developed with major Indian production houses using these new enterprise offerings – a significant sign that AI-led long-form filmmaking is moving into serious production territory.