Patanjali Group, led by yoga guru Ramdev, has partnered with Bengaluru-based treasury management solution provider IBSFINtech. The Group said that the successful deployment of an integrated treasury management solution is a transformative leap in its digital evolution, with the real-time analytics and actionable insights set to enable a connected ecosystem for Patanjali, said the group which deals in a range of segments including Ayurveda and FMCG products.
“As a global brand, this collaboration reinforces our commitment to harnessing cutting-edge solutions. The initiative not only redefines financial operations but also underscores Patanjali’s commitment to innovation. It aligns with our global expansion goals and addresses growing complexities of international operations, Forex management, hedging strategies, and market volatility,” said Sanjeev Asthana, CEO, Patanjali Foods.
Patanjali said its emphasis on integrating digital technologies such as AI and machine learning propels its operational capabilities. Patanjali Foods is part of the Patanjali Group.
The group continues to lead by example, setting new standards of excellence in the FMCG sector and beyond, it said.
“By simplifying financial ecosystems and ensuring real-time insights, Patanjali has achieved unmatched operational transparency, agility, and resilience. These advancements have fortified governance structures and empowered the organization to navigate dynamic financial landscapes with confidence,” said Kumar Rajesh, CFO of Patanjali Group.
“The integration of data-driven methodologies has been instrumental in navigating global financial complexities. The role of automation in harmonizing multifaceted operations, mitigating risks, and fostering seamless collaboration across globally dispersed teams,” said Priyendu Jha, VP and Head of Treasury Management, Patanjali Group.
“At IBSFINtech, we take immense pride in partnering with Patanjali, an iconic ‘Made in India’ organisation, to lead this transformative journey. By streamlining processes, reducing manual intervention, and enhancing risk management, the platform empowers Patanjali to drive better financial planning and resource optimization,” said CM Grover, MD and CEO, IBSFINtech.
The Patanjali Group, founded by yoga guru Ramdev and Acharya Balkrishna, has over the years expanded its footprint across a wide array of sectors, including food, personal care, healthcare, textiles and natural beverages.
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